Writing

Principles behind the work

Short essays on the decisions that recur across product work: clarifying the problem, making tradeoffs explicit, and helping teams move with more confidence.

Decision Writing

What good product briefs do

February 10, 2026 · A short piece about why briefs should reduce ambiguity, expose tradeoffs, and make the next decision easier.

How strong product briefs turn ambiguous product work into clearer decisions, cleaner tradeoffs, and steadier execution.

Problem framingTradeoff clarityExecution alignment