Career Arc
I moved from business operations into growth and then into product ownership at Certif-ID, where each step sharpened my ability to make compliance-heavy workflows legible, measurable, and ready for scale. Across those roles, the work spans mobile onboarding, document validation, candidate progression logic, and the operational systems that keep regulated programs compliant.
Selected Roles
Product Manager / Associate Product Manager, Certif-ID International GmbH · Feb 2025 – Nov 2025
- Focus: Lead roadmap decisions for mobile onboarding, activation, and compliance guardrails while balancing engineering capacity and regulatory constraints.
- Scope: Own feature prioritization, cross-functional discovery, documentation, and release sequencing with engineering, design, compliance, and operations partners.
- Proof: Scoped experiments that increased onboarding conversion by 35% and raised feature adoption by 24% without compromising validation or audit flows.
- What it shows: Analytics-informed tradeoffs, cross-functional alignment, and disciplined delivery inside a compliance-heavy HR tech product.
Product Management Intern, Certif-ID International GmbH · Oct 2024 – Jan 2025
- Focus: Translate GDPR- and ISO 27001-aligned requirements into structured briefs, validation logic, and acceptance criteria for candidate onboarding and partner workflows.
- Scope: Coordinated inputs across engineering, compliance, and design; mapped dependencies between mobile, web, and backend systems; surfaced operational risks ahead of feature releases.
- Contribution: Validated candidate and operations problems, aligned stakeholders, and helped define measurable success signals for broader rollout.
Working Student Product Owner, Certif-ID International GmbH · Feb 2024 – Sep 2024
- Focus: Map program document validation, candidate progression, and onboarding status logic so operations teams could scale manual reviews.
- Scope: Authored core PRDs, acceptance criteria, and API expectations; partnered with backend, mobile, and sourcing teams on workflow dependencies and handoffs.
- Impact: Helped define the validation automation workflow that cut per-candidate profile work from 30–45 minutes to around five minutes, freeing operations from tedious manual checks.
Earlier Experience
- Growth Marketer, TargetG – Digital Marketing Agency · Feb 2022 – Jun 2023: Analyzed engagement funnels, restructured messaging, and ran experiments that lifted audience engagement by 27%, seeding the analytic rigor now applied in product discovery.
- Business Operations Manager, CEM Plywoods · Jun 2017 – Jun 2019: Captured customer feedback, tracked service issues, and aligned day-to-day operations to protect product-market fit in a high-touch environment.
Scope Across Roles
- Define product direction from user, business, and compliance context.
- Shape scope, tradeoffs, and requirements with design, engineering, and compliance partners.
- Coordinate launches with operational realities in mind.
- Measure whether work changed activation, engagement, or operational efficiency.
What This Experience Adds Up To
This progression shows a PM profile built around activation, compliance, and operational clarity: stronger product judgment inside a regulated HR tech environment, not a generic range story.